Digital Marketing Analyst

Job Description

Digital Marketing Analyst

• Identifying client objectives and advising on suitable measurement strategies
• Using methodical performance analysis to influence/support campaign strategies

Reporting and Analysis

• Developi ng custom marketing dashboard concepts for client reporting via Excel
• Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data
• Performing ROI analysis to evaluate the efficiency and effectiveness of different marketing campaigns.

Client focus

• Delivering regular reporting and analysis documentation to clients and presenting findings or test results.

Analytic al and technical

• Providing consultancy on campaign tagging and additional on-site tracking
• Using available data sources to deep dive and troubleshoot campaign (and overall), performance issues, and propose methodical optimization tests, both on-site campaign based.

Job Specifications:

• Experience with creation of marketing dashboard reports
• 2-4 years of experience with digital marketing and technology and e-commerce, including web analytics, email marketing, search marketing, social media, as well as conversion marketing.
• Fluency with PowerPoint and Excel
• Experience with analytics tools (e.g. Google Analytics, Other), A/B and multivariate testing, and multi-channel (online and offline) attribution and testing experience a plus.
• Strong communication and interpersonal skills.
• Willingness to grow your skills in a collaborative, team-oriented, fast-paced environment