Advertising, marketing and public relations managers

Job Description

Advertising, marketing, public relations, and e-business managers perform some or all of the following duties:
Advertising managers plan, direct, and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments, and other organizations.
E-business managers plan, organize, direct, control, and evaluate the design, development, and maintenance of Internet and Intranet sites to manage an organization’s Internet presence including public relations, communications, and commercial activities.